Privacy Policy

This policy explains what personal data Lextito International collects through lexitointernational.com, why we collect it, how long we keep it, and the rights you have over it. It applies to enquiries, quotations, orders and general use of this website. We are the data controller for the information described here.

1. Information we collect

We collect information you give us directly, and a limited amount automatically.

Information you provide: name, company name, job title, country, email address, telephone or WhatsApp number, product requirements, quantities, delivery destination, uploaded files such as tech packs or artwork, and any other content of messages you send us through the quote request form, contact form, email or WhatsApp.

Information collected automatically: IP address, browser type and version, device type, referring page, pages visited and time on page, collected through cookies and analytics tools. We do not collect payment card details through this website; payments are handled through bank transfer or letter of credit.

2. Why we use your information

To respond to enquiries and prepare quotations. Legal basis: performance of a contract or steps taken at your request before entering a contract.
To manufacture, ship and administer orders, including export documentation and customs clearance. Legal basis: performance of a contract and compliance with legal obligations.
To communicate about existing orders, samples and after-sales issues. Legal basis: performance of a contract.
To improve this website and our product information, using aggregated analytics. Legal basis: our legitimate interest in operating an effective website.
To send occasional business updates where you have asked to receive them. Legal basis: consent, which you can withdraw at any time.

3. Cookies and analytics

This website uses cookies that are necessary for it to function, and, where enabled, analytics cookies that help us understand which pages buyers use. Analytics data is aggregated and is not used to identify individuals. You can refuse or delete cookies through your browser settings; blocking necessary cookies may affect how parts of the site work. Where required by law, non-essential cookies are only set after you consent.

4. WhatsApp and third-party messaging

Our WhatsApp links open a conversation in WhatsApp. Messages and phone numbers exchanged there are processed by WhatsApp under its own privacy terms. We keep a record of the business content of those conversations so that quotations and order details remain accurate, but we do not use WhatsApp for marketing broadcasts.

We share personal data only where necessary: with freight forwarders and couriers to deliver samples and orders; with customs brokers and inspection agencies to clear shipments; with our accountants and auditors where required by law; and with service providers who host this website and email. We do not sell personal data, and we do not share your designs or technical documentation with other buyers.

Because we operate internationally, data may be transferred to and stored in countries other than your own, including Pakistan, where our office and production facility are located. Where data originates in the European Economic Area or the United Kingdom, transfers are made under appropriate safeguards such as standard contractual clauses.

6. How long we keep data

Enquiries that do not become orders are kept for up to 24 months so we can pick up a conversation where it left off. Quotation, order, export and financial records are kept for at least seven years to meet accounting and customs requirements. Marketing contact details are kept until you unsubscribe or ask us to remove them.

7. Your rights

Depending on where you live, you may have the right to access the personal data we hold about you, to correct it, to delete it, to restrict or object to its processing, to receive it in a portable format, and to withdraw consent where processing is based on consent. You also have the right to complain to your local data protection authority.

Under California law, residents have the right to know what personal information is collected, to request deletion, and to opt out of the sale or sharing of personal information. We do not sell personal information.

To exercise any of these rights, email [email protected]. We will respond within 30 days and may ask you to verify your identity.

8. Security

Access to enquiry and order data is limited to staff who need it. This website runs over HTTPS and is kept updated with current security patches. No method of transmission over the internet is completely secure, but we take reasonable technical and organisational steps to protect the information you send us.

9. Children

This is a business-to-business website. It is not directed at children, and we do not knowingly collect personal data from anyone under 16.

10. Changes and contact

We may update this policy to reflect changes in our practices or the law. The revision date at the top of this page shows when it was last changed. Questions about this policy can be sent to [email protected].